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WHY IS IRON IMPORTANT?

Iron is crucial in brain processes that has lasting effect on social and emotional development in children

  • 1

    infant 1,3,4

    • Infant 1,3,4
    • More wary
    • Unhappy
    • Never smiled
    • Closer to their mothers
    • No social interaction
  • 2

    Preschool

    • Lack of desire to play 2
    • Irritable 2
    • less alternative1
    • Slower to display
    • positive affect
    • (smiling, laughing)3
    • Social reticence
  • 3

    Later in life

    • Peer rejection
    • (e.g have no friends,
      cannot get along with
      others)
    • Aberrant behaviours
      (e.g, get in to trouble,
      cut classes, steal)
    • Substance abuse

  • 28.6% children in Pakistan have iron deficiency anaemia

  • 49.1% children in Pakistan are iron deficient

  • 56.5% children aged between 6 to 59 months classified as having children anaemia

Iron Makes All The Difference

Iron and Social Emotional development

NEUROTRANSMITTER PRODUCT for regulating behaviour, mood and anxiety(1,2)

MYELINATION OF THE CENTRAL NERVOUS SYSTEM for learning and social interaction(1,3)

ENERGY PRODUCTION for cognitive tasks performance and behaviour 4

What Else Your Toddler Needs

Vitamin D

For normal bone development and growth Deficiencies In toddlers with dark skin In small eaters From not enough exposure to sunlight

Vitamin A

For normal bone development and growth Deficiencies In toddlers with dark skin In small eaters From not enough exposure to sunlight

Essential
Fatty Acids

For normal bone development and growth Deficiencies In toddlers with dark skin In small eaters From not enough exposure to sunlight

Prebiotics

For normal bone development and growth Deficiencies In toddlers with dark skin In small eaters From not enough exposure to sunlight

Cow & Gate VS Cow's Milk

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